My first exploration: The Dove Campaign for Real Beauty

The Background

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photo credit: kappadeltauga.com/assets/DoveCampaign.jpg

The Dove Campaign for Real Beauty started in 2004 as a world-wide marketing and public relations campaign to help women see their real beauty, inside and out.  The campaign included a series of advertisements, videos, workshops and events showcasing real beauty.  The main idea of Dove’s campaign was to teach girls and women of all ages to celebrate natural beauty, variations of body sizes and evoke self-confidence.   Basically, the campaign was created and designed to make us realize no one really looks like those size zero models in ads we are bombarded with every day and frankly, that is okay.

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Thoughts from a first-time traveler

I finally get to embrace two of my greatest interests: traveling and public relations. I love public relations because it is storytelling. I get to hear stories and retell them in my own words. Although I haven’t traveled, I am certain I will love it.  I get to break out of my comfort zone and explore life in a foreign land. I mean, what’s not to love?

I cannot  wait to look back and see just  how much I’ve grown during the four months of this class and our trip to London.  It seems like the day will never come, but in May I will embark on a trip that will broaden my interests, both professionally and personally.

photo credit: berggylt.rssing.com

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