The Background
photo credit: kappadeltauga.com/assets/DoveCampaign.jpg
The Dove Campaign for Real Beauty started in 2004 as a world-wide marketing and public relations campaign to help women see their real beauty, inside and out. The campaign included a series of advertisements, videos, workshops and events showcasing real beauty. The main idea of Dove’s campaign was to teach girls and women of all ages to celebrate natural beauty, variations of body sizes and evoke self-confidence. Basically, the campaign was created and designed to make us realize no one really looks like those size zero models in ads we are bombarded with every day and frankly, that is okay.
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